Slice, Summer box and landing page
Step 1: Scanning a QR code on the box led customers to a mobile landing page where they filled out their name, email, and local pizzeria for a chance to win a GIGANTO $500 Pizza Party!
Step 2: Behind the scenes, the landing page dropped a tracking pixel onto customers’ devices, allowing Slice to retarget them with localized display and social ads promoting pizzerias in their delivery zone.
Step 2: Behind the scenes, the landing page dropped a tracking pixel onto customers’ devices, allowing Slice to retarget them with localized display and social ads promoting pizzerias in their delivery zone.
Collaborated with French illustrator Davy Le Chevance (AKA Mighty Short) to design a playful, summer-themed pizza box that balanced artistic storytelling with brand and production requirements.
Created a seasonal moment that delighted customers and reinforced shop recall. Positioning the box as a collector-worthy item, not just packaging.
Designed within tight constraints: limited to two ink colors, printed flexographically. While still delivering a visually engaging and cohesive design.
Avoided cliché holiday visuals, instead incorporating flexible, summer friendly motifs that could stay relevant beyond July 4th.
Built on past insights, where lightly branded, creatively engaging boxes drove box orders with owners.
My roles:
Concept
Strategy
Design
Illustrator liaison
Character design
Landing page design & development
Created a seasonal moment that delighted customers and reinforced shop recall. Positioning the box as a collector-worthy item, not just packaging.
Designed within tight constraints: limited to two ink colors, printed flexographically. While still delivering a visually engaging and cohesive design.
Avoided cliché holiday visuals, instead incorporating flexible, summer friendly motifs that could stay relevant beyond July 4th.
Built on past insights, where lightly branded, creatively engaging boxes drove box orders with owners.
My roles:
Concept
Strategy
Design
Illustrator liaison
Character design
Landing page design & development