Baggios: rebrand, interior & exterior, multi‑touch marketing campaign
Results:
• Shop generated over $1 million in sales per annum.
For Baggios’ Manhattan grand opening, I developed a cohesive suite of branded assets. Starting with the main brand building blocks: logo, colours, fonts, brand pattern, and photography style. Then applied these to signage, apparel, giveaways, print, and digital assets to create a celebratory launch experience and drive local awareness. Leveraging proven templates and trusted vendors, I ensured production efficiency while elevating the brand with bold black and gold visuals that reinforced recognition across every touchpoint. Driving awareness and attendance for Baggios’ Manhattan grand opening, and beyond.
Goal: Attract local digital customers and convert foot traffic into first time customers with clear, bold, and celebratory visuals.
Design Approach: Consistent use of Baggios’ black and gold branding across physical and digital touchpoints to reinforce brand recognition.
Past Learnings: Reusing and adapting existing templates (Accelerate; Advanced Marketing Services) maximized production while ensuring consistency.
My role:
Art direction
Design
Strategy
Copy
Client‑liaison
Goal: Attract local digital customers and convert foot traffic into first time customers with clear, bold, and celebratory visuals.
Design Approach: Consistent use of Baggios’ black and gold branding across physical and digital touchpoints to reinforce brand recognition.
Past Learnings: Reusing and adapting existing templates (Accelerate; Advanced Marketing Services) maximized production while ensuring consistency.
My role:
Art direction
Design
Strategy
Copy
Client‑liaison