Seamless “Teaser” and “Day of” sale day emails. I proposed sending out alert emails as teasers the day before we sent out discount emails. Our creativity grew exponentially and so did our numbers – to the tune of 20% higher redemptions on days we ran a teaser for.

Cinco de Mayo discount teaser email. Concept, design, and responsive coding. Each weekly “Teaser/Day of” sale discount email had a new theme. None were typical or expected, here is one that demonstrates that atypical approach. During the brainstorm I promised a drunken Piñata galloping across the screen wearing a margarita foam dome sombrero and chasing a taco tied to a stick. Which was fine until the idea was approved and I had to go about illustrating and animating it.

July 4th infographic. Concept, design, and illustration. Using the design classic boxing poster as the basis to pitch Hamburgers Vs Hot‑Dogs. PBS featured this as one of their best food infographics of the year.

Snow and Water park emails. I had initially concepted, illustrated, designed, and coded an email creative that showed Manhattan under water, but as the full extent of Hurricane Sandy became apparent we cancelled that email deployment. Though in a horrible irony it was scarily accurate in its hyperbolic depiction.

A few months later I repurposed the illustration and typography to create a snow based version of the previous “New York Water Park” email. This communication didn’t carry a discount so it was important to feature engaging visuals and witty copy.

Summer Fridays email. Concept, design, and responsive coding. I asked three colleagues to bring in their summer clothes the next day. Then had them magically transform from week day office attire, to Summer Friday clothing.