This performance-driven campaign was built to turn a standard pizza delivery into a lead-generator. Though the project was fully designed, developed, and tested, a shift in internal business priorities moved it to a hold status just before the national rollout.

Step 1: Scanning a QR code on a side panel led to a mobile landing page where users could choose Instagram or TikTok to activate a branded monster face filter overlay.

Step 2: Behind the scenes, the landing page would drop a tracking pixel onto customers’ devices, allowing Slice to retarget them with localized display and social ads promoting pizzerias in their delivery zone exactly one week after their last delivery, when they are most likely to reorder, form a weekly habit, and generate recurring value.