Slice, Advanced Marketing Services
Results:
• Shops saw an average return on investment of 350%.
• Participating shops acquired an average of 27% more new customers compared to the prior period.
• Direct mailers drove 125% higher response rates than the industry benchmark, (based on tracked orders tied to mail recipients).
• Creative outperformed target measures by 30%+ throughout program.
• Developed system to scale digital video ads and direct mail to tens of thousands of shops.
• Shops saw an average return on investment of 350%.
• Participating shops acquired an average of 27% more new customers compared to the prior period.
• Direct mailers drove 125% higher response rates than the industry benchmark, (based on tracked orders tied to mail recipients).
• Creative outperformed target measures by 30%+ throughout program.
• Developed system to scale digital video ads and direct mail to tens of thousands of shops.
Launched and iterated on modular campaigns over time, producing ongoing batches of paid social and direct mail creative for thousands of local shops, rather than a single, one-off push.
Tested personalization at scale, starting with a 200 shop pilot (half personalized, half generic), then expanding learnings across 17K+ shops using real shop names, cities, and imagery to create locally relevant creative.
Designed flexible, shop-forward templates on Facebook and Instagram, balancing custom shop graphics with ease of customization and production efficiency.
Made the shop the hero, with Slice intentionally playing a supporting role, ensuring the creative felt like it came FROM the shop, rather than being just ABOUT the shop.
Analyzed campaign performance weekly, using regular reporting meetings to review data, gather cross-functional insights, and refine creative based on what was driving clicks, conversions, and repeat orders.
Applied proven AMS design principles: concise copy, bold visuals, and strong CTAs to every format, ensuring each touchpoint performed to a high standard across channels.
Clearly framed Slice’s value to both shops and customers highlighting cost savings, order ease, and the power of good design as a competitive edge for small businesses.
My roles:
Concept
Art direction
Strategy
Design
Photo curation
Motion
Video shoot direction
Data merge processes
Tested personalization at scale, starting with a 200 shop pilot (half personalized, half generic), then expanding learnings across 17K+ shops using real shop names, cities, and imagery to create locally relevant creative.
Designed flexible, shop-forward templates on Facebook and Instagram, balancing custom shop graphics with ease of customization and production efficiency.
Made the shop the hero, with Slice intentionally playing a supporting role, ensuring the creative felt like it came FROM the shop, rather than being just ABOUT the shop.
Analyzed campaign performance weekly, using regular reporting meetings to review data, gather cross-functional insights, and refine creative based on what was driving clicks, conversions, and repeat orders.
Applied proven AMS design principles: concise copy, bold visuals, and strong CTAs to every format, ensuring each touchpoint performed to a high standard across channels.
Clearly framed Slice’s value to both shops and customers highlighting cost savings, order ease, and the power of good design as a competitive edge for small businesses.
My roles:
Concept
Art direction
Strategy
Design
Photo curation
Motion
Video shoot direction
Data merge processes